multiple stakeholder groups

Different groups of stakeholders have different warning message requirements. They may require different sets and subsets of messages, and they may require messages in different formats. For example, non-english-speaking citizens need messages in a language they understand. Other stakeholder groups have their own requirements; Emergency Managers need to monitor and control published messages, Business Managers may need to be apprised of conditions in several specific locations, Government representatives may need to know of events affecting their jurisdiction …et cetera.

"A debrief ESB conducted with media personnel on 7 March identified a number of matters for consideration in a revised media management strategy …[including] using email as the preferred way of disseminating press releases, information, and so on." (McLeod 2003)

It is important, though, while meeting the differing requirements of diverse stakeholder groups, to preserve message consistency.